Friday, August 22, 2008

Mobile games about HIV/AIDS expanded to Africa

ZMQ, a company that has had a lot of success creating mobile games in India, has expanded four of their HIV/AIDS education games to African networks, including Uganda, Tanzania, Kenya, Malawi, Mozambique, and Namibia.

ZMQ has a very forward thinking model, "The company is also focused on developing innovative ICT products for new markets of the world at the Bottom-of-the-Pyramid by successfully reaching out to grass-root, under-privileged, and marginalized communities; based on viable and self-sustaining business models in support of the social cause."

With a partnership with a major mobile operator in India, ZMQ was able to offer the gaming tools to the public for free of charge.

One of the games is based on Cricket, super popular in India. It works in items like condoms or faithful characters to move game play along.

For an expanded case study see ShareIdeas, a fast growing wiki that showcases mobile projects with social agendas.

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