Wednesday, August 20, 2008

CondomCondom: A New Multimedia Campaign to Promote Condom Use in India

The BBC World Trust has put together an interesting and rounded multimedia campaign called CondomCondom. The CondomCondom campaign sprinkles whimsy and humor on a difficult subject- condom use- and makes it not only palatable but entertaining and fun. They have even made a CondomCondom ringtone. The ringtone is a medly of people singing the condom over and over again. The description doesn't do it justice because really after a minute it just makes you giggle. I think making people laugh could go a long way toward changing attitudes towards condoms. The project was supported by National AIDS Control Organisation and funded by the Bill & Melinda Gates Foundation.

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