Underwear and Sex::Tech '09!

We asked people "what would your undies say if they had the last word" in safe sex and STI prevention. As it turns out our undies had a lot to say because the 500+ entries to the campaign gave them a voice. These undies have spread across the Internet and along with them ideas of safe sex, STI prevention and all around healthy attitudes toward sex are reaching viral proportions. The 500+ entries have gotten over 650,000 engagements through votes, views, reviews and content created and entries can be seen in close to 700 different places online. I'm attaching the full press release and an image of our winning pair!

With the success of this contest, we at ISIS, were again reminded of the need to talk to young people about sex and sexual health. We see that the Internet and mobile technologies have strengthened youth networks, provided new avenues for expression, and increased youth access to tools and information designed to improve their sexual health. ISIS would like to announce that the second Sex::Tech conference will be held March 22 & 23 in San Francisco. Sex::Tech will explore available tools and methods for reaching youth with culturally appropriate STD/HIV prevention and sex education interventions from a youth perspective, with input from public health professionals, educators, researchers, and technology developers.



Here is a little bit about the winners of the inBrief underwear design contest:

• Grand Prize winner Tina Nguyen (Pomona, CA) designed Riding Safely, a line of men's and women's underwear that lets partners know they need a ticket to ride. Ms. Nguyen will receive $1000 (scholarship or cash equivalent) and 12 pairs of women's underwear with her design.

• Image Buzz winner Dan Brown (Corvallis, OR) designed The Real Reason Dinosaurs Went Extinct, that ponders what if dinosaurs knew about safe sex? Dan will receive $250 (scholarship or cash equivalent) for the best entry among the top 100 generating the most attention across the Internet as determined by the ISIS expert selection panel.

• Community Sweepstakes winner Chrissy Olsen (Muncie, IN) will receive $250 (scholarship or cash equivalent) from among everyone participating in the contest in any way (whether viewer, reviewer, or voter) as selected by Brickfish.

Fresh Focus finalist creates promotion for InBrief

Folks may remember Cyrene, animator extraordinaire, from ISIS' Fresh Focus Sex-Ed Video Contest where she was a finalist and crowd favorite for her video "Sex Monster."

Cyrene's at it again. She has made ISIS 2 promo videos for our new contest InBrief...what if ur undies had the last word. The boy-boy version hasn't gotten as much play, so here it is for your enjoyment!



And for nostagia's sake, Sex Monster:


And one more thing, please steal these by clicking on the 'share' button and post where ever you see fit. The more people exposed to this contest, the more conversations that will be started regarding sexual health, boundaries between partners and overall sexual happiness!

The deadline to design your winning panties is fast approaching (May 15th). And if you're not feeling creative, vote for your favorite entries or share them with friends.

Underwear Design Contest launches!

What if your underwear really did have the last word? Too many of us miss the opportunity to talk to our partners about STD/HIV prevention and other ways of maintaining a rockin' sex life.

inBrief is an underwear design contest where you get to design your own STD/HIV prevention slogan or sexual health motto on a pair of boxers, underpants or a T-Shirt. The winning design gets a 1000 bucks and we'll make a dozen pairs of your design! You have until May 15th!

We've partnered with Brickfish to run this contest because (they rock) each entry can be shared in multiple ways. You can email entries, blog them, and bookmark them. This way, sexual health messages can take on a course of their own! Brickfish even maps how viral the entries become and you can follow their progress.


Cyrene, of Fresh Focus Video Contest fame made us this sweet animation. (Check out her previous work, "Sex Monsters"). Feel free to re-post this video. Click 'share' for the embed code. Or, steal our press release.

And now...start making undies.