GetSTDtested.com sponsors webisode: The 'O' Mission

Is Indya going to get tested using getSTDtested.com?? So far I've just watched the first four webisodes of a new series called The 'O' Mission, which aims to normalize sexual health conversations between peers and lead viewers back to sponsor getSTDtested.com to follow suit.

The 'O' Mission recruited real, accomplished musicians to play the band and has gone on a film tour starting with Columbia College Chicago in May of this year. This marketing tactic, unique and obviously expensive, will be interesting to follow. I couldn't find the videos on Youtube yet, but it would be nice if the story was easier to share with friends. Also interesting is that The 'O' Mission mentions getSTDtested.com at every 'commercial,' yet, getSTDtested.com doesn't highlight the connection. Perhaps a smart move to bring in a certain audience, with out alienating everyone else who might not connect as well to Indya and the 'O' Mission crew.

A Reuters article about the webisodes and the getSTDtested.com connection highlights the fact that this is a resource heavy campaign, but it could make a larger dent with better engagement of networks and sharing tools. Maybe that's coming.

Is Indya STD prevention's new darling?? Stay tuned.

Get Live, Stay Live Was A Huge Success!

The first ever Get Live, Stay Live Health & Arts Showcase was a resounding success. Over 300 youth and their parents came down to the Bayview Opera House on Saturday, July 25th, to check out performances from DJ Truth, Bread Me Out Family, RoachGigz, Young Bari, San Quinn and many more local artists. Ten percent of the attendees were tested on-site, and 150 visited a clinic prior to the event to pick up an access card for free admission! Our host Marcus tore the house down with safer sex messages, while SFDPH’s YUTHE Team, BMagic, No More Funerals, 3rd Street Clinic, New Generations Health Clinic and other organizations helped hold it down.

Visit www.getlivestaylive.org frequently for pictures and updates. We are beyond privileged and proud to have hosted an event like this for youth in the Bayview while collaborating with our partner organizations. A huge thank you to everyone that made Get Live, Stay Live possible! We can’t wait for the next Get Live, Stay Live event slated for October 2009! Hope to see you there.