Online network mapping pays off

ISIS certainly packed a double whammie with the Fresh Focus Sex-Ed Video Contest that concluded in January. Not only did we get 70 incredible videos from young people all over the country and Canada, but we developed our own unique marketing strategies in the process.

The Chronicle of Philanthropy has written up our success story in a fund raising focused article titled New Rules of Attraction.

And one thing definitely leads to another, as Deb says about the some of the attention we've been getting from new funders, "This is a result of the visibility we generated through the contest and our positioning ourselves as thought leaders online."

Amazingness!

Vote for your favorite Fresh Focus finalists!

The Fresh Focus Sex-Ed Video Contest finalists have been decided. Now is your chance to vote for your favorites. It's almost impossible to decide. Really...I don't know how anyone could really pick a favorite. But...you have to.

Here's one of my personal favorites that just barely missed the top ten...but it makes me smile every time.



Go to DoGooder.tv/freshfocusvideocontest to VOTE VOTE VOTE

The winning videos that you select will be presented by Nikol from the Midwest Teen Sex Show on Tuesday morning, January 22nd at Sex::Tech. And youth finalists will be on hand to answer questions.

If you haven't already, check out how MTSS rocks Katie Couric.

Zoe 101 Needs Sex::Tech 101

I'm sure you've heard by now that Jamie Lynn Spears is pregnant. She is Zoe, the star of Nickelodeon's popular show, Zoe 101, as well as Britney Spears' sister. She plans to raise the baby in Louisiana, her home state.

AP reporter John Rogers reports that Nickelodeon is considering launching a "Post-Spears Pregnancy Show," with Linda Ellerbee, a veteran newscaster. Ellerbee proposes a broad discussion about youth relationships, including how you know you're in love, the "right" time to have sex, and value systems. Dan Martinsen, the network's spokesperson, said no decision has been made.

Of course, everyone says this story provides the opportunity for parents to talk to their teens about sex. BUT WILL THEY? History shows most parents are uncomfortable talking to their sons and daughters frankly about sex ed.
PARENTS: Try surfing the Web together for information. Have a discussion about what you know to be true, what you learned when you were young, what you learned thru experience... Come to our Sex::Tech Conference -- where researchers, advocates and young people will guide us through the best of the online world for youth.
YOUNG PEOPLE: Make a video! You have till January 7th to submit your version of a better sex ed for the future. Details at DoGooder.tv (www.dogooder.tv/freshfocusvideocontest)