Screw with M4M-world, or else!

So I have a membership to M4M-World , a gay men's hookup/sex site. Yesterday I get this message from Steven Alexander, the director, and it totally creeped me out. I totally agree that adding extra insurances into your hookup site is a great idea, and whatever they come up with to verify some strand of legitimacy to their members I'm all for...I'm just surprised he's marketing the feature in this way. Is the possibility of turning into a bloody pulp going to make you want to go get it on with strangers? See below (complete with spelling errors):

"It is one of my worst nightmares. I have dreamt about it maybe a dozen times since I founded this dating site back in 1997. It always the same...I am sleeping. It is hot--mid summer...suddenly there is a loud knock at the front door. My dogs start barking and I look out the second story window from above down to the front portico below. There are two cops holding up a body of a man, slumped at the knees. I wonder "Is he a drunk? Do I know him? Is he a tresspasser?" I rush down the stairs through the center hall, to the front foyer and than through the wrought iron and glass French front door I now see a man badly beaten, barely breathing, dripping blood from his head. I am puzzled and horrified at once. And one of the cops starts screaming at me -- "Open up and tell us his name" "you are you responsible for this" "where does he live, we must tell his mother". I plead "but I don't know him I have never..." and I stop mid-sentence because the man's lips beging to move and he whispers "I just wanted to be with someone for a while, I really didn't do anything, why do they hate me?" I start crying. The man stops talking....stops breathing. I wake up.

Meeting men on line can be a lot a fun, it can be done quickly, but it has risks beyond those that come when you pick someone up in a club or bar. There are no witnesses and you don't always have the opportunity to meet in a public place. And I realize it can be a turn off to give the guy the 4th degree . A legit guy begins to wonder why are you so suspicious? Or he might be very smooth and talk you out of your fears. That's what happened in the sad tale of Michael J. Sandy when using a dating site (not m4m--Google his name in quotes to read his fate).

So listen...it's not just those awful dreams...I really care and worry that the men on m4m date safely. And that's why we developed member feedback currently beta marketed as the Player's Club. (There is a contest to find a new name....you have had email's on that). We created member feedback not as a popularity contest and not to learn who sleeps around and who does not get any... we put it into place so you know who has an honest ad and who has integrity in keeping their word and showing up. But in fact by giving and receiving feedback you help other members determine who's
-ad is accurate
-photos are current
-not a flake and show's up
-active on the site
-a safe bet for a hook-up!

--- After all even if a guy has an accurate ad and shows up, no one leaves positive feedback for men with evil intentions!

So leave feedback when you meet someone---even if it's just for a coffee---it tells others he is real, he is honest, he is safe. And he will return the favor! And watch your email for a very special invitation later this month. It will admit you to a new concept in online hook-ups...something we know you have not experienced before. Steven AlexanderSite Directorm4m-World.com"

So, in other words, use M4M-World and you won't get hurt. How's that for scare tactics?

Can you think of other ways to ensure that the folks you meet online are legit?