Friday, March 20, 2009

YPulse at SXSW - getting the lo-down on teen webbing

Hello y'all,

Well, we're at the eve of Sex::Tech 2009 and all I can say is wow! Kickin' off this Sunday, March 22nd at the J.W. Marriott in San Francisco, California we here at ISIS are truly ready to rock the house! For those of you who want to show up prepared, I offer you this bit of blog to enhance and enrich your Sex::Tech 2009 experience.

Our friends at YPulse, namely Anastasia, headed out to the SXSW festival in Austin, Texas last week to host a roundtable on "What Teens Want in a Website", and wrote about feedback from youth panelists. The youth talked about a bunch of topics, including the age old battle - MySpace versus Facebook, MS being for the "urban youth" and FB catering to "suburban youth". Turns out that neither of these social networking sites are all that "hot" right now, and that the youth have moved on to other, more relevant ways to social network via technology.

Which brought up the conversation about moving away from the computer screen and handlin' teen biz via texting, which has truly surpassed any of the social messaging networks. Teens get a phone, and wham-bam-thank you ma'am (ol' skool talk), it's On!! And these teens still text more than talk, remember talking??, which allows more privacy than MS/FB.

The panel also discussed brand sites, video, twitter, the whole mix of what y'all teens get yourselves involved in nowadays, when you have the spare time. It seems that all of these topics were of interest, but none of them really dominated the teen panel's time.

Overall, the article points out a few really good facts, based on the teen panel that is........teens are more interested in mobility than sitting in front of a computer screen. As far as being "techies" teens are workin' the text thing like mad, new tech is not something that these teens had a real passionate desire to explore.

Read all about it so that when you are sitting in the Sex::Tech workshops you'll be right on top of the dialogue and possibly add some of your own!

Enjoy the show and we all look forward to seeing you on Sunday.


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