Everyone and their mom has a mobile device in their pocket with a variety of games on it (even if they don’t know it). Now imagine if those games were used to increase awareness around important social issues, like, say, HIV/AIDS.
Freedom HIV/AIDS is maximizing the ubiquitous nature of mobile devices by creating the first ever initiative on HIV/AIDS awareness using mobile phones games.
Believe it or not, games are an effective way of spreading messages and generating awareness by the “play and learn” method, which makes absorbing new information fun and engaging, while also helping retention.
Freedom HIV/AIDS has four mobile games targeting different mindsets and psychology of mobile users on an array of devices with high end and low end displays for accessibility to consumers at every price point.
You can read about the games and their mechanics in detail here. So far there have been 10.3 million downloads since the initiatives’ launch in December 2005. This is one of the largest ever social initiatives on mobile devices and is an amazing, fun, convenient and semi private way to learn about HIV/AIDS issues from the palm of one’s had.
We can only hope that other health initiatives expand their education outreach into the realm of mobile games in an effort to reach a larger demographic.
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