Wednesday, November 19, 2008

Mobile Gaming For Change

Everyone and their mom has a mobile device in their pocket with a variety of games on it (even if they don’t know it). Now imagine if those games were used to increase awareness around important social issues, like, say, HIV/AIDS.

Freedom HIV/AIDS is maximizing the ubiquitous nature of mobile devices by creating the first ever initiative on HIV/AIDS awareness using mobile phones games.

Believe it or not, games are an effective way of spreading messages and generating awareness by the “play and learn” method, which makes absorbing new information fun and engaging, while also helping retention.

Freedom HIV/AIDS has four mobile games targeting different mindsets and psychology of mobile users on an array of devices with high end and low end displays for accessibility to consumers at every price point.

You can read about the games and their mechanics in detail here. So far there have been 10.3 million downloads since the initiatives’ launch in December 2005. This is one of the largest ever social initiatives on mobile devices and is an amazing, fun, convenient and semi private way to learn about HIV/AIDS issues from the palm of one’s had.

We can only hope that other health initiatives expand their education outreach into the realm of mobile games in an effort to reach a larger demographic.

1 comment:

Anonymous said...

There are a lot of mobile Games available from your phone provider at some pretty cheap prices. But as most have found, those little Java Games and tones can add up pretty fast. has a huge listing of games that are free. Hundreds of puzzle action and trivia phone games. The only catch to the whole deal is that they download Advertisements and you look at two banner ads before the game will load.
So this is a cool option if you have an unlimited data plan. I have about 15 games on my phone that I didn't spend close to US$100.00 for. And I have checked the size, the cell phone games download includes initial advertisements so it replaces those each time it updates, so no worries of it taking up needed space.
Also, when I was out of service area out in the mountains, it couldn't download new advertisements and just defaulted to the first ones. So if you don't have an unlimited data plan, they may still work and just show you the same ads over and over.
Really hope to have this mobile games, by knowing each character from S1 til now S3, and now they all come into our java games and we do bring Heroes together with us all the time…yigou219 yigou2000