Friday, April 4, 2008

Underwear Design Contest launches!

What if your underwear really did have the last word? Too many of us miss the opportunity to talk to our partners about STD/HIV prevention and other ways of maintaining a rockin' sex life.

inBrief is an underwear design contest where you get to design your own STD/HIV prevention slogan or sexual health motto on a pair of boxers, underpants or a T-Shirt. The winning design gets a 1000 bucks and we'll make a dozen pairs of your design! You have until May 15th!

We've partnered with Brickfish to run this contest because (they rock) each entry can be shared in multiple ways. You can email entries, blog them, and bookmark them. This way, sexual health messages can take on a course of their own! Brickfish even maps how viral the entries become and you can follow their progress.

Cyrene, of Fresh Focus Video Contest fame made us this sweet animation. (Check out her previous work, "Sex Monsters"). Feel free to re-post this video. Click 'share' for the embed code. Or, steal our press release.

And now...start making undies.

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