Monday, March 31, 2008

Online network mapping pays off

ISIS certainly packed a double whammie with the Fresh Focus Sex-Ed Video Contest that concluded in January. Not only did we get 70 incredible videos from young people all over the country and Canada, but we developed our own unique marketing strategies in the process.

The Chronicle of Philanthropy has written up our success story in a fund raising focused article titled New Rules of Attraction.

And one thing definitely leads to another, as Deb says about the some of the attention we've been getting from new funders, "This is a result of the visibility we generated through the contest and our positioning ourselves as thought leaders online."


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