We love one-stop shops – especially ones for your mobile device. Nokia brings us 'Here and Now', an add-on to Nokia.mobi's web portal. This app attempts to put every aspect of lifestyle content aimed at 18 to 35 year olds right at their fingertips.
Through Nokia.mobi's "Here and Now" users can access:
* Mobile internet
* News
* Music
* Daily gossip fix
* Download Market Place
* Nokia's latest products
Great concept if the functionality is there, especially since it integrates content from already popular publishers like Reuters and Rolling Stone. "Here and Now" is meant to encourage users to spend more time on Nokia.mobi, which comes bookmarked on all Nokia phones (but is accessible from any mobile device). This is an advertiser's wet dream app, as it allows interactive marketing to a specific demographic of the 3.3 billion mobile users; We at ISIS see the potential to harness this for sexual health.
Wednesday, January 21, 2009
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