Is Indya going to get tested using getSTDtested.com?? So far I've just watched the first four webisodes of a new series called The 'O' Mission, which aims to normalize sexual health conversations between peers and lead viewers back to sponsor getSTDtested.com to follow suit.
The 'O' Mission recruited real, accomplished musicians to play the band and has gone on a film tour starting with Columbia College Chicago in May of this year. This marketing tactic, unique and obviously expensive, will be interesting to follow. I couldn't find the videos on Youtube yet, but it would be nice if the story was easier to share with friends. Also interesting is that The 'O' Mission mentions getSTDtested.com at every 'commercial,' yet, getSTDtested.com doesn't highlight the connection. Perhaps a smart move to bring in a certain audience, with out alienating everyone else who might not connect as well to Indya and the 'O' Mission crew.
A Reuters article about the webisodes and the getSTDtested.com connection highlights the fact that this is a resource heavy campaign, but it could make a larger dent with better engagement of networks and sharing tools. Maybe that's coming.
Is Indya STD prevention's new darling?? Stay tuned.
Friday, September 18, 2009
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6 comments:
I wish Mission will bring this to the Philippines and test some filipina girls for STD's.
Here is part 1 of the O'Mission: http://www.youtube.com/watch?v=dVEV_IHl-K0
Here is part 2 of the O'Mission: http://www.youtube.com/watch?v=ExgxzS3fa1E&feature=related
Here is part 3 of the O'Mission: http://www.youtube.com/watch?v=-Ge7vVA0EpY&feature=related
Here is part 4 of the O'Mission: http://www.youtube.com/watch?v=RUQQK4GP_Mg
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